Desktop computers play a primary role in recreation and everyday tasks, making them the most important virtual space in consumers lives. Smart marketeers recognise the power of CD-Roms to break into this new digital environment, and are using them to build stronger brand relationships with customers.
Networx create CD-Roms that are an ideal vehicle for exploiting the advantages of this virtual domestic arena. Featuring creative concepts and interactivity, they can motivate purchasing and encourage consumers to spend hours interacting with your brand.
Networx clients' HSBC and the BBC have harnessed this new media platform to strengthen brand relationships. Our two BBC TopGear Cd-Roms have received excellent reviews and generated significant reader response. The HSBC 'Discovering Offshore CD-Rom' with its interactive features and free software, was a huge success in terms of both generating new interest in products and services as well as enhancing existing customer relationships.
With the huge growth in computer ownership and use, there's never been a better time to make use of CD-Rom marketing.
|LONG MARKETING LIFE||CD-Roms are used again and again, so they have an exceptional marketing life. For example, they can be made a useful factual resource for long term reference use.|
|EXCEPTIONAL COMMUNICATION||Using animation and sound, CD-Roms make even the most complex service propositions easy to understand.|
|LONGER INTERACTION PERIODS||Interactive Cd-Roms engage the viewer for long periods at a deep level, giving you time to market your brand more effectively.|
|WEB LINK||Link into your website for immediate transactions or data capture.|
Says Adam Waddell (Top Gear Magazine Advertising Executive)
of the TopGear Jam Packed Cd-Rom:
The quiz was incredibly popular, fantastically playable and we had excellent feedback from readers. It really did give some proper added value to the magazine that month. Creatively we were delighted with it!
|STANDARD CD||Available in a range of colours, printing type and packaging to suit your design and budget.|
|BUSINESS CARD CD||Works the same as a standard CD but is the size of a business card. A great way to promote your business.|
Contact us to discuss your CD-Rom requirement
or telephone Martin Huxford on 01903 740 134